Professionals Leave Keller Williams

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By Deborah Ball Kearns, RE/MAX Times Online Editor

The word "professional" has a strong meaning to Lisa Landers and the nine Louisiana agents who joined her new RE/MAX office. They wanted to align themselves with a company designed for experienced agents, and RE/MAX was the obvious choice.

Most of the agents were top performers at their former Keller Williams office with a combined sales volume of nearly $30 million. They left Keller Williams after Landers formed RE/MAX Professional in Baton Rouge in January. The new office name was chosen with careful consideration.

"We consider ourselves professionals, and we're finally in an environment that embodies that concept," Landers says. "This move has been a year in the making, and now that we're with RE/MAX we have advertising, tools and brand recognition we never had before. We're having fun again, and we're writing more contracts."

The group of close friends made the switch because they wanted to create a boutique-style brokerage that offers intimate quality service in Baton Rouge's upscale southeast side. Landers says that her agents are each getting up to three leads per week through LeadStreet, and they love RE/MAX University's on-demand training.

RELATED STORIES • Leaving KW for RE/MAX MEET THE TEAM: Pictured (from left) in the back row are: Danna Strange, Becky LaBorde,  Donna Wolff and Melissa Landers. In the front row are: Lori Zachary, Lisa Landers, Jill Lemoine and Happi Hoffer (not pictured: Toni House).

Landers, who works primarily with luxury listings, is especially happy about the marketing options in The RE/MAX Collection. She used to pay considerable money for usage rights to Keller Williams' luxury brand on top of costs for signage and other marketing materials. With RE/MAX, she pays only for signage.

One of the new agents, Jill Lemoine, saw the move as a prime opportunity to create a quality experience for her clients.

"RE/MAX has a great reputation and brand name recognition, and my clients are happy with the transition," Lemoine says. "The web presence on remax.com is fantastic, and it's very user-friendly for both consumers and Realtors."

The agents' move to the network affirms that experienced, productive agents want to work with other top producers, says RE/MAX Mid-States & Dixie Region Owner Dennis Curtin. "The best agents continually seek out ways to take their businesses to even higher levels," Curtin says. "While most real estate companies are retrenching in these challenging times, Lisa and other Keller Williams agents made the wise decision to switch to RE/MAX. It's a perfect fit."

Professionals Leave Keller Williams (7)

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